Rita Balian Allen, President, Rita B. Allen Associates
When we use the term “marketing”, most people think of products, services, and commodities. How about ourselves – marketing our talents, accomplishments, and value – inside our organizations and outside within our profession, industry, and community? Are we comfortable talking about ourselves in this way? More importantly, are we prepared to talk about ourselves in this way – packaging our talents and accomplishments – showcasing them, leveraging them, and presenting our value internally within our organizations and externally within our chosen fields, industries & communities? Regardless of area of specialty, successful professionals know what they have to offer, what they want, and how to advocate for themselves. Identifying, creating, and articulating one's “personal brand" empowers us to 'own our career', seize opportunities we aspire to achieve, tell our stories, and self-advocate. Personal branding and the ability to market ourselves are essential ingredients for successful career management at all stages of our careers. Learn how to create a framework to embrace and develop this core competency.